Actor and singer Iñigo Pascual is branching out from entertainment with a new business venture, Herzy, his newly launched haircare line tailored for men.
“It’s always been a dream of mine. I’ve always wanted to do something in this field,” he said in an interview with the press.
Known for his roles in both local and Hollywood productions, Iñigo shared that he had once studied entrepreneurship but didn’t get to finish his degree.
“It was too hard for me to juggle it at the same time. That was a time when ‘Dahil Sa ’Yo’ came out and I had to be out of the country a lot,” the singer explained.
Now, Inigo said the brand feels like a fulfillment of that unfinished thesis he was supposed to complete.
“Part of the thesis that I have to actually do is to come up with an actual business. So now I can do it,” he continued.
Named after his grandfather’s German last name, Inigo shared that Herzy is deeply personal.
“I kind of wanted to make something that was very personal. But playing with it makes it easier to say. Herzy,” added Inigo.
The brand’s initial lineup includes styling products like a hairspray, a compact hair stick, and an eyebrow growth serum. He also said that he was directly involved in testing the formulas and refining them.
“We’ve gone through many different versions of it. We wanted to make sure that it’s the right formula that works for men’s hair,” he stated, sharing that his father, Piolo Pascual, joined in on the process. “He has actually [tried it]. He was one of the people who helped me test out the products.”
The eyebrow growth serum, he explained, started as a general hair growth product for areas where people commonly lose hair.
“Especially for me, that’s one of the areas where I started to lose hair. You can also use it for that,” he said, referring to the upper sides of his forehead.
While the products are meant to be inclusive, the singer-actor emphasized his goal of creating something for men specifically.
“A lot of times, we borrow products from our girlfriends or their female siblings. So now we have our own set of products that we can use,” Inigo shared. “We want to make it accessible to everyone. We want to keep it at that.”
Despite juggling film and music projects—he’s set to return to the U.S. to shoot a movie on a real Navy ship—Pascual says he remains hands-on with the brand.
“My hair changes so much. I want to be able to cater to other hair textures and other hair conditions. I’m excited to see what more we can do with this brand,” he continued.
Inigo’s Herzy launch was part of the “Starpreneur” event, which also featured other rising brands and entrepreneurs, including Dennis Valbuena of DL Wear Private, Nio Siggaoat and Valerie Lim of Ready.Set.Glow (RSG), twins Mark and Spencer Elimanco of LINKIT, Audrey Ong of Sweet Kamote, Jana Berenguer of J&A The Label, Rich Garceron and Jed Homar Sison of Anytime Fitness, Hemady Branch, and Elvira and Eleanor of Thermomix.
