Puregold is expanding its “Nasa Atin Ang Panalo” campaign with the addition of new Filipino artists and music video launches, continuing its effort to support Original Pilipino Music (OPM) and highlight homegrown talent.
P-pop groups G22 and KAIA, along with rapper Skusta Clee, have joined the campaign ahead of OPMCON 2025, which is set for July 5 at the Philippine Arena.
G22—composed of AJ, Alfea, and Jaz—released “Pagpili” in partnership with Puregold on April 9. The track, which quickly gained over 3 million views in two weeks, follows the group’s previous releases “Bang,” “Boomerang,” “Limitless,” and “Pa-Pa-Pa-Palaban.”
Skusta Clee will unveil “Sari-Saring Kwento,” a collaboration with rapper Flow G. The two artists previously worked together as members of Ex Battalion, with Skusta Clee best known for hits such as “Zebbiana” and “Dance With You.”
KAIA, made up of Angela, Charice, Alexa, Sophia, and Charlotte, will release their “Kaya Mo” music video on June 12, aligning with Independence Day. The group is known for tracks such as “Dalawa,” “5678,” and “Turn Up.”
“Nasa Atin Ang Panalo has evolved into something more purposeful than a campaign. It’s now a crusade—one that celebrates the strength, dreams, and talents of Filipinos,” said Ivy Hayagan-Piedad, Senior Marketing Manager at Puregold. “Through this platform, we hope to showcase our homegrown artists and inspire Puregold members and customers as they relish original panalo music on a world-class stage.”
The campaign will culminate in Puregold OPMCON 2025, which will feature performances from SB19, BINI, G22, KAIA, Skusta Clee, Flow G, and Sunkissed Lola.
Tickets will first be sold on May 16 and 17 during the Tindahan Ni Aling Puring Sari-Sari Store Convention at the World Trade Center in Pasay City.
