GCash said it aims to achieve inclusivity by using technology like artificial intelligence (AI) to benefit society and work closely with other businesses and the government.
“GCash has worked toward using tech, data and customer-centricity to address societal issues,” Martha Sazon, president and chief executive of Mynt, the parent company of GCash, who represented the Philippines’ fintech industry at the World Economic Forum (WEF) Annual Meeting 2025 in Davos-Klosters, Switzerland.
Sazon highlighted the goal of GCash in ensuring the benefits of harnessed technologies can be felt by all. “At the heart of what we do, really, is financial inclusion,” she said.
GCash has adopted AI to accelerate financial progress for every Filipino. The country’s leading finance super app utilized AI, through GScore, to determine a user’s creditworthiness based on their in-app activity. Sazon said this has been groundbreaking in allowing underserved users to overcome traditional documentary requirements and even collateral to access much-needed funds.
