UnionDigital Bank (UD), the digital banking subsidiary of Union Bank of the Philippines, has launched the “Kaya Mo Movement”, a bold initiative to break barriers to financial inclusion and empower underserved Filipinos to take charge of their financial future.
The movement aims to reach the 37.6 million Filipino adults who remain unbanked, especially first-time digital banking users such as sari-sari storeowners, ride-hailing drivers, daily wage earners, and informal workers.
“Kaya Mo is our promise to make financial inclusion real. We’re not just offering hope, we’re introducing products that help Filipinos take control of their money: from getting a loan when it matters, to saving for emergencies, to managing everyday expenses through a digital bank built for real life. It’s simple, accessible, and built around how Filipinos actually live, earn, and spend. Just to prove that kaya talaga ng Pilipino na umasenso,” said UD chief marketing officer Mike Magpily.
Launched at a recent event attended by ecosystem partners, fintech leaders, and grassroots advocates, the movement highlighted real stories from microentrepreneurs facing daily financial challenges.
Driving the movement is a suite of digital banking products tailored to the everyday needs of underserved Filipinos.
UD Save offers a basic savings account with no minimum balance or maintenance fees, while UD Time Deposit lets customers grow long-term savings with as little as P1,000, the lowest entry point of any digital bank in the country.
UD Loans, available through a microsite to select UnionBank payroll clients and pensioners, support everyday essentials like healthcare with flexible repayment options.
Soon, UD will roll out UD Cash Loans, a simplified, collateral-free digital loan designed for first-time borrowers, along with a virtual VISA card for secure online transactions without a physical card.
Other upcoming innovations include early wage access and microinsurance, tools aimed at helping Filipinos manage life’s uncertainties and build financial resilience.
