It’s hard to ignore the power of social media, especially when it comes to the entertainment that floods our feeds. A quick scroll can lead to unexpected impulse buys—whether it’s the latest fashion trend or that gadget you didn’t know you needed. Maybe an influencer’s hilarious video inspired a spontaneous night out, or a viral dance challenge pushed you to join in. From trending dance moves to those late-night snack cravings sparked by a food post, social media influencers are at the heart of these decisions.
The influence of online content on our behavior is undeniable, but becoming a successful content creator is no easy task. It takes more than just posting pictures or videos—it requires creativity, consistency, and a deep connection with your audience. Entertaining content is at the core of this process, and those creators who nail it have the power to keep followers coming back for more, day after day.
In the Philippines, this digital space is thriving with up-and-coming influencers who are gaining massive followings.
Let’s have a rundown of eight rising stars who are positioning themselves for even greater success in the dynamic world of social media and content creation.
1. Toniyuh (@iamtoniyuh)
Toniyuh is a talented actor and content creator who has found viral success on TikTok with his spot-on celebrity impersonations. His ability to merge humor with political awareness has made him a standout. With collaborations with brands like Nestea and Puregold, Toniyuh is a true example of how diverse interests can fuel content creation. He balances lighthearted entertainment with advocacy, showing that entertainment can be both fun and meaningful.
2. Maykel (@jmichaellianzon)
A dancer and comedic skit creator, Maykel has carved out a unique niche by blending humor and dance. His dedication to his craft has earned him over 2.3 million followers on TikTok. Whether he’s lip-syncing to viral sounds or showcasing his dance skills, Maykel’s content connects with viewers of all ages, making him a versatile creator with a bright future in both entertainment and collaboration.
3. Joshua (@juswathegreat1)
Joshua brings a mix of comedy, dance, and motivational content to his TikTok feed, resonating with fans through his relatable content. Balancing his studies with his passion for performing, Joshua is a perfect example of how online platforms offer young creators the opportunity to grow and express themselves. With over a million followers, his journey is one to watch.
4. Xaii Allii (@saibinmadali)
Known for his relatable and comedic takes on everyday experiences, Xaii has quickly garnered over 1.1 million followers. His content, particularly his POV: Brokenhearted series, taps into the emotional core of Filipino audiences, proving that empathy and humor are a powerful combination in online content creation.
5. Jomari (@jomariraniego)
Jomari’s rise in the TikTok world has been nothing short of meteoric, thanks to his comedic skits and dance routines. His Angie Serye series, based on real-life experiences, has gone viral, showcasing his ability to connect deeply with his audience. With no prior experience in entertainment, Jomari’s success is a testament to the power of creativity and passion.
6. Tiff (@mariatiff)
Tiff is an all-rounder, balancing his love for singing, makeup, and drawing with the ability to inspire others. After sharing his personal journey through open-heart surgery, Tiff has become a beacon of strength and authenticity online. His transparency and humor have allowed him to partner with major brands and become a voice for those facing similar health challenges.
7. Papa JT (@papajtls)
Papa JT is a seasoned radio personality and voice actor whose smooth voice has earned him a loyal following. Known for his work on Barangay Love Stories and his podcast, his deep understanding of the industry and his relatable content make him an influential figure in the digital space. His motto, “Motivation keeps you going, but discipline keeps you growing,” speaks to his work ethic and dedication.
8. Los Akiyama (@losakiyama)
A versatile actor, host, and musician, Los Akiyama has impressed audiences with his talent across different fields. His range in accent work, acting, and music has earned him critical acclaim and major collaborations with brands like DigiPlus and Holcim. Los’ journey is a testament to the power of a multifaceted approach in content creation, making him a force to be reckoned with.
These eight influencers are are shaping the future of online content in the Philippines. Their authenticity, creativity, and passion for their craft set them apart, making them worth watching in 2025 and beyond.
