Actress Jodi Sta. Maria has revamped her YouTube channel, JSM, into a platform for inspiration, positivity, and meaningful storytelling.
At the official launch on Monday, the 42-year-old actress introduced three distinct shows.
“This project has been in the works for 13 years. I’m investing in this show because I believe in its cause,” she said.
Speaking with Manila Standard Entertainment, Jodi clarified that the channel is more of an entertainment platform showcasing her passions rather than a personal documentary.
“The online channel aims to inspire viewers and spread kindness and positivity through the first three shows we produced. It doesn’t just mean Jodi Sta. Maria; it also means Journey, Stories, and More,” she explained.
Live Light is an inspirational and informational talk show where Jodi, alongside subject matter experts, discusses important topics and issues. She acknowledged that sensitive issues are inevitable, which is why she invited professionals to provide expert insights and advice.
JSM Travel and Tours may sound like a travel agency, but it’s Jodi’s way of continuing her passion for documenting her travels.
“Usually, we take a piece of a place with us, but this time, I want to leave a piece of my heart there,” she said.
Let’s Drink to That! is a fun and casual talk show featuring Jodi and her friends AC Soriano and Cheena Crab. The show celebrates victories and success stories, aiming to inspire others to champion their own journeys.
Now venturing into vlogging, Jodi also advocates for fighting fake news and misinformation online.
“When you have followers and a platform, I just hope that people use these platforms responsibly. You never know whose life is affected by the fake news that spreads,” she said.
She added, “So if you’re given a platform, use it responsibly. Use it wisely.”
With her new role, Jodi clarified that she’s not leaving show business completely, as she still has a few ongoing projects and commitments to fulfill. However, her current focus is making the channel a passion project where she can dedicate more of her time.
Speaking about her busy schedule and ability to juggle multiple roles, she said it’s a matter of knowing her priorities and limits.
“I can’t do everything—I can’t walk on a tightrope or swallow glass. But kidding aside, I don’t think anyone is perfect or superhuman,” Jodi said about her continuous evolution as an artist now stepping into vlogging.
“It’s about being intentional with what you do because that’s where your energy goes,” she added.
“It’s about having the wisdom to know what you want to do, what you can do, and what you cannot do,” she reiterated. “My passion is an endless pursuit. Along the way, I discover things I never thought I could do. And that’s what we’re trying to showcase on this channel.”
