The future of hospitality is unfolding at THAIFEX—HOREC Asia 2025, the highly anticipated trade event, which returns to IMPACT Muang Thong Thani, Bangkok, from March 5 to 7.
With over 400 exhibitors from 23 countries and an expected attendance of more than 20,000 industry professionals, this year’s edition promises an immersive showcase of AI-powered automation, digital procurement, and groundbreaking culinary trends.
As businesses navigate rising operational costs and evolving customer expectations, the event introduces the Tech Lounge, a dedicated space where AI-driven automation, contactless services, and data analytics take center stage. Industry leaders will unveil the latest innovations in smart hospitality, offering solutions that streamline operations and enhance guest experiences. From robotic service assistants to intelligent inventory management, these advancements are set to redefine efficiency in hotels, restaurants, and catering businesses.
Tapping into the region’s booming pizza culture, this year’s edition brings an interactive twist with the launch of the Asian Pizza Show Academy.
In addition to its new features, THAIFEX—HOREC Asia continues to host fan-favorite experiences like the Xperiential Zone, where attendees can experience next-generation hospitality and food service technologies firsthand. Competitions such as the ASEAN Barista Team Championship and Thailand Ultimate Housekeeping Challenge will spotlight the region’s top talents, fostering skill development and industry recognition.
Building on the momentum of its inaugural 2024 edition, this year’s event is set to exceed expectations, with a 50% increase in pre-scheduled business meetings. As the region’s largest buyer program welcomes 500+ top-tier HoReCa buyers, industry players can anticipate unparalleled networking opportunities and strategic partnerships.
“This event is a catalyst for change in the HoReCa industry. AI automation, digital procurement, and sustainability are no longer trends; they are essential strategies for future growth,” said Mathias Kuepper, managing director and vice president of Asia-Pacific of Koelnmesse.
As the industry embraces rapid digital transformation, THAIFEX – HOREC Asia 2025 serves as more than just an exhibition—it’s a launchpad for the future of hospitality. From AI-driven efficiencies to the latest food service trends, the event underscores the critical shifts shaping hotels, restaurants, and catering businesses in Southeast Asia and beyond. For professionals seeking to adapt, innovate, and lead, this is the premier platform to gain valuable insights, build meaningful connections, and explore the cutting-edge solutions defining the next era of hospitality.
