Hanabishi Appliances is offering free pouches of Gohan Lite rice with every purchase of its microwave oven this month in support of National High Blood Pressure Awareness Month.
The initiative, called “Heat with Heart,” is available exclusively through Hanabishi’s online stores.
Gohan Lite is a low-calorie, high-fiber pre-cooked rice developed by BiotechJP using Japanese technology. It is marketed as a healthier option for individuals managing hypertension, diabetes, or weight concerns.
“Health starts at home, and as a brand that has been part of the Filipino household for decades, we want to help our customers not just with reliable appliances but with healthier choices for everyday living,” said Cherish Ong-Chua, Hanabishi’s vice president for marketing and finance.
Hanabishi said the rice can be prepared in two minutes using its microwave oven.
Rice is a staple in Filipino households, Ong-Chua said, and the brand aims to promote healthier eating through accessible appliances and food choices.
The promotion is available via Hanabishi’s official website and online stores on LazMall, Shopee Mall, and TikTok Shop.
