Philippine businesses looking to expand their reach in the U.S. market can now register as exhibitors or sponsors for Fiesta in America 2025, the premier Filipino-American trade and cultural expo on the East Coast.
The event will take place on Aug. 16 and 17 at the American Dream Retail and Entertainment Center in New Jersey.
Now in its 28th year, the expo attracts more than 13,000 attendees and over 120,000 in foot traffic, including high-earning Overseas Filipino Workers (OFWs), entrepreneurs, and second-generation Filipino Americans with significant purchasing power. With participation from more than 200 Filipino American organizations, the event serves as a key platform for Philippine brands to engage with a dedicated diaspora audience.
The expo is broadening its scope this year to include not only traditional sectors like real estate, remittance services, and airlines but also local Philippine government units promoting tourism and trade; exporters of food and handicrafts; Philippine educational institutions with international programs; tourism boards; manufacturers seeking U.S. distribution; creative industries; and small and medium enterprises with export-ready products.
Fernando Mendez, CEO of Fiesta in America, emphasized the event’s track record, stating, “Past exhibitors have secured sales and long-term partnerships here. This is the gateway to the most brand-loyal Filipino consumers in the U.S. Northeast.”
The U.S. Filipino market, particularly in the New York and New Jersey area, represents a lucrative opportunity for Philippine brands. Many Filipino Americans in the region are high-income professionals, including doctors earning upwards of $500,000 annually and nurses making over $200,000.
This demographic frequently invests in property and travels to the Philippines, creating strong demand for authentic products and services. A VIP investment seminar will be held alongside the expo, offering sessions on business startups, retirement in the Philippines, and other topics tailored to high-net-worth attendees. Local officials from New York and New Jersey are also expected to participate.
Entertainment will be a major draw, with nonstop performances by Filipino artists, cultural troupes, and celebrity guests scheduled from 10:00 a.m. to 7:00 p.m. each day, ensuring robust foot traffic throughout the venue. Exhibitors and sponsors will benefit from direct access to more than 13,000 engaged buyers, visibility among 120,000 weekend mall shoppers, and a three-month digital marketing campaign reaching over 300,000 Filipino Americans.
Additional promotional opportunities include LED screen ads, mall-wide displays, and social media coverage.
“Whether you need brand exposure or direct sales, we tailor packages to meet your goals,” Mendez added.
Interested parties can find application details and deadlines on the official website, philippinefiestausa.com. For further inquiries, contact info@fiestainamerica.com or call +1 (212) 682-6610 during business hours, Monday through Friday, 10:00 a.m. to 5:00 p.m. EST.
