Dreaming of an OG branded bag without the hefty price tag? Check out Reuse at One Ayala.
For decades, budget-conscious fashionistas have quietly patronized the gray market for second-hand branded bags. The practice has recently gained more relevance with global efforts for sustainability and ethical consumption in fashion.
Reuse is located inside Corso Como 88, also known as the bag lover’s heaven. The boutique was born out of Imelda Menguito’s love for anything Italian. Back then, she was working as a chef in Florence, considered the leather capital of Europe. Between cooking breaks, she would roam the streets of Florence and shop to her heart’s content.
Her passion for stylish leather accessories evolved—from buying bags for personal use to choosing bags for friends and eventually curating a complete merchandise lineup that appeals to Filipino shoppers. Starting as an online store, she later opened Corso Como 88 in Ayala the 30th and One Ayala.
Reuse is the storeowner’s way of supporting global efforts to minimize environmental impact. By extending the life of an accessory like a bag, waste materials and carbon footprints associated with manufacturing new products are reduced.
She shared that popular concept stores in Europe incorporate sustainable components. “In Italy, they now have ecopele or recycled leather. They have bags made from vegetable and fruit peels,” she said.
The items sold at Reuse are sourced directly from owners. “We do not accept items from people we do not know. The bags are from my own clients. Usually, if they want to upgrade their bags, they consign their pre-loved bags with us.
All items are authentic and come with complete documentation, including the original brand card and dustbag. “The bags all look new, not worn out. Sometimes I even bring them abroad to have them fixed,” she added.
Notably, most of Reuse’s clients are aged 20–35. “The younger ones like them because they have history, retain value, and are somewhat affordable. I guess the older ones have the money to buy brand new.”
As for pricing, beyond physical condition, the storeowner considers other factors: “When was it released? Did it become famous? If it’s a rare piece, the price is higher. In Europe, vintage bags cost more than new ones, especially if limited edition or phased out.” She cited the Balenciaga Mini City Edge as an example—phased out yet sought after by collectors willing to pay a premium for pre-loved editions.
Generally, popular brands retain high resale value, making luxe bags a solid investment.
“Nowadays, shoppers don’t just look at the brand—they prioritize quality and craftsmanship. Recently, there’s also growing interest in vintage bags.”
Apart from visiting the store, interested buyers can browse pre-loved pieces on the store’s official website.
