The hospitality industry, in a post-pandemic world, is still rapidly evolving, with both internal and external forces driving the changes. Most employees prefer to work from home or under a hybrid setup in an environment that requires human interaction and a personal touch.
Hiring has become more difficult, with other industries dipping into the workforce share that was once mostly, if not exclusively, for hospitality. Succession planning and talent retention have become more challenging.
These are some of the issues that the 3rd Hotel Sales and Marketing Association (HSMA) Sales and Marketing Summit aims to address as it brings together the country’s top hospitality leaders and experts.
“The HSMA Summit is where industry leaders and rising stars come together to shape the future of Philippine tourism. The next generation of sales and marketing professionals must attend not just to learn, but to lead. This summit gives them the tools, insights, and inspiration they need to thrive in a rapidly changing world,” said Loleth So, HSMA president and group commercial director of Megaworld Hotels & Resorts.
Slated for June 19 at The Grand Ballroom of the City of Dreams Manila, this year’s HSMA Summit has the theme “Leading the Shift: Redefining Hospitality Sales and Marketing for the Next Generation.”
The one-day summit will feature keynote presentations, executive panels, and specialized sessions covering critical topics such as the impact of government policies on hospitality businesses, channel management and distribution strategies, revenue optimization and AI-driven marketing, leadership development for the next generation of sales and marketing professionals, and building meaningful industry relationships that drive conversions.
Speakers include Dr. Enrico Basilio, associate professor at the University of the Philippines, and executives from leading hospitality groups, online travel agencies, and technology providers.
“As we gather for our third summit, we’re focused on creating meaningful discussions that translate to transformative strategies for attendees,” said Margarita Munsayac, HSMA chair and vice president of sales and marketing at Bluewater Resorts.
“The insights shared at this event will help shape the future of hospitality sales and marketing practices in the country,” she added.
(Registration fee for HSMA Members is P3,800; for non-members, P4,800. For more information, please contact Riza Pangan through viber +63 917 804-1274. You may also reach out to the Hotel Sales and Marketing Association through their official Facebook page @HSMAPH and Instagram account @HSMAPhilippines)
