By letting go of perfection, Marie Kondo may have discovered something more meaningful than a clean home.
Globally known for the KonMari method, Marie helped millions find calm through organization. Her approach was simple but transformative: keep only what brings happiness. But after welcoming her third child, she found herself rethinking balance.
“There was a moment when I realized I couldn’t do it all,” she says. “Run a business, care for my family, and maintain the image of having a perfectly tidy home.”
Now, in a new campaign with travel platform Klook called “The Best You,” Marie is embracing a different kind of order, one shaped by motherhood, change, and the freedom to explore life’s messier side.
The Marie Kondo we once knew isn’t gone. She’s simply evolving.
For years, she embodied calm, discipline, and control. But even tidying experts aren’t immune to life’s shifts.
“Change can feel uncomfortable for people who have a fixed image of someone they think they know,” Marie says. “However, change is a natural part of life.”
Her return to Japan for the Klook campaign allowed her to reconnect with her roots and explore experiences far from her usual routine. She channeled her focus through samurai training, danced in a robot suit, and took part in a kintsugi workshop—a traditional Japanese technique that mends broken ceramics with gold.
“I learned about the beauty in imperfection,” she shares. “It’s not about perfection. It’s about looking straight at the beauty of what’s in front of you.”
The KonMari method has always been about choosing what holds value. In many ways, kintsugi reflects the same thinking: visible cracks don’t ruin the object—they become part of its beauty.
Marie adds, “Some people have completely different sensibilities, and that is to recognize the beauty of your own house as it is. That is the goal of the KonMari Method, so I was happy to share the same philosophy.”
Her current definition of “the best you” is no longer tied to tidy drawers or minimalist homes. “Nobody is perfect, including myself, and that is fine,” she says. “My children, my family, and a life that feels authentic even when it’s not perfect—those are what matter now.”
Klook’s The Best You campaign reframes travel as a tool for self-rediscovery rather than just escape. It suggests that the best version of ourselves may not emerge from achieving control, but from embracing what life offers—unfiltered and sometimes disorganized.
Marie Kondo’s story is no longer just about tidying. It’s about being human. And in choosing to live a fuller, less curated life, she reminds us we can, too.
