Kiray Celis began her career by following where the work led her. But now, she appears to be choosing her direction.
Long recognized for her comedic roles and early fame as a child star, Kiray is now making her mark in business with a clear vision to create wellness products that fit into normal people’s daily lives.
Her company, Kiray’s Brand, has quickly gained traction with supplements designed for accessibility and consistency, two principles that define her entrepreneurial approach.
While many celebrities attach their names to brands passively, Kiray is involved in every stage of her business, from product development to packaging. Her first two launches—Hello Bloom, a skin-enhancing drink, and Hot Babe Coffee, a slimming coffee blend—became social media hits, topping TikTok’s supplement category earlier this year.
Her newest line, Day•Li Supplements, offers everyday wellness staples like apple cider vinegar capsules and marine collagen.
“I’ve always been energetic and playful, but I didn’t expect to succeed in selling products like this,” Kiray said in the vernacular, recalling her initial surprise at generating millions of pesos in sales. “It’s not just about putting my name on something, it’s about creating things people actually use.”
Kiray’s strategy centers on practicality, she pointed out. Rather than positioning her products as exclusive or aspirational, she emphasizes affordability and routine use.
“We’re here to support your daily habits, not just sell a trend,” she asserted.
Kiray sees the business as a complement to, not a replacement for, her work as an actress. She now says she plans to be more selective with projects. Time management, she adds, is key to handling both careers. She also acknowledges that as she grows older, she wants to focus on meaningful work both on screen and off.
“I still love performing, but now I think harder about the projects I take,” she said. “It’s about quality—both in my art and in what I build outside of it.”
Kiray said that she is willing to adapt and learn. She did not wait for her career to slow down before exploring other paths. Instead, she saw a new platform, tested her voice in it, and when she found traction, invested in building something that carried her identity and values.
“And there’s more to come,” she said.
