A group of Filipina entrepreneurs is using artificial intelligence (AI) to streamline business operations while balancing family life, following training from Gemini Academy, a program backed by PLDT Home and Google Philippines.
Held on March 5 to mark Women’s Month, the “Ayan na! AI na!” initiative equipped members of the Madiskarte Moms PH (MMPH) community with tools to integrate generative AI into daily tasks. The move has allowed small business owners to improve content creation, customer service, and operational efficiency without hiring additional staff.
Jenielyn Sicabalo-Nieva, founder of MP Nieva’s Flower Company, said the training helped her team enhance their social media output and respond to customers more quickly. “We’re now better at making content for social media to promote the business,” she said.
Gemini, Google’s AI platform, is being used in several key areas by participants, including:
1. Writing captions that convert to sales
Lea Daras, who runs Jathniel’s Specialty and The FloraCraft Project, said AI tools have helped her craft more persuasive marketing messages. “AI helps me write convincing captions on social media, which is important to convert views to sales,” she said.
Melissa Moscoso of Xavier&Xandrei added that Gemini helped her create engaging content and visuals for her eco-friendly products. “It also enabled me to bring my ideas to life by creating images that perfectly capture my vision,” she said.
Abby Cruz, who runs Momi Bigbig Kitchen, credited Gemini for boosting her sales through improved promotional materials for online sellers.
2. Analyzing business data
Participants also use AI to assess sales trends, customer behavior, and marketing effectiveness. These insights enable better inventory management, product development, and campaign timing, allowing entrepreneurs to make informed business decisions more quickly.
3. Scheduling and time management
AI tools are also helping participants manage busy schedules by syncing business tasks with personal responsibilities. “Gemini has become my virtual partner, research assistant, marketing team, and creative writer,” said Bernadette Lim, founder of BC Fragrance. “It helps me move faster and smarter, maximizing my limited time at work since I’m also hands-on with my daughter.”
4. Meal planning and grocery lists
Some mompreneurs are using AI to simplify household management. Gemini can generate recipes and shopping lists based on available ingredients or dietary goals, helping them save time and maintain healthier routines for their families.
“Google’s generative AI tools, such as Gemini, are designed to reclaim valuable time. With Gemini acting as a powerful assistant, we hope to empower more people to achieve greater efficiency, both personally and professionally,” said Prep Palacios, Head of Industry at Google Philippines.
Founded to provide business opportunities and education for Filipino mothers, Madiskarte Moms PH counts more than 200,000 members and has trained 15,000 mompreneurs. It has also received industry recognition, including a Silver Award from the Asia Pacific Stevie Awards, a Grand Anvil from the Public Relations Society of the Philippines, and a Gold Award from the ASEAN PR Network.
The group continues to partner with local and global firms to promote digital upskilling and women-led entrepreneurship across the Philippines.
