This generation of children is growing up in a world shaped by technology — one filled with swipes, streams, and screens. It’s a digital age where kids speak in memes, live online, and often leave parents trying to keep pace. But amidst all the change, one thing remains constant: the love between a mother and her child.
In McDonald’s latest Mother’s Day film, the fast-food chain focuses on the simple and meaningful moments that remain constant despite the rapid changes in the world.
Directed by Joel Limchoc of Film Pabrika, and created in collaboration with Leo Manila and McDonald’s Philippines, the film portrays a young boy and his alien friend sharing everyday activities such as playing video games, recording TikTok dances, and riding hoverboards. Through these playful scenes, the film conveys a deeper message: despite generational shifts and technological changes, a mother’s love persists, quietly adapting to be part of her child’s world.
“We know families today are evolving, and children and parents don’t always speak the same language or share the same passions,” said Ada Almendras-Lazaro, vice president and chief marketing officer of McDonald’s Philippines. “But at McDonald’s, we believe that love — especially a mother’s love — will always find a way.”
The film concludes with a powerful reminder that no matter the generation gap, a mother’s love is timeless and always finds its way. McDonald’s invites families to come together this Mother’s Day to celebrate the love that never goes out of style.
