Vice Ganda put McDonald’s newest claim to the test during a special preview in Quezon City, biting into the fast food giant’s upgraded Chicken McDo and declaring it “crispy, juicy, and worth the chika.”
The comedian, known for his sharp one-liners, didn’t hold back.
“Ay, tanggal ang lipstick mo! That’s how juicy it is,” Vice said, drawing laughter from the crowd. “Kaiinggitan ka ng katabi mo ’pag wala siya no’n, tapos ikaw lang ang meron.”
The event, called the Mari-Taste Test, gathered select guests for an exclusive first taste of the revamped Chicken McDo, which McDonald’s now describes as “much malaki, much pinasarap”—bigger in size and better in flavor.
The campaign plays off the popular Filipino slang Marites, referring to people who are always in the know, positioning attendees as the first to verify the product upgrade.
“We knew it wasn’t enough to just say it’s improved—we wanted people to try it and be the first to tell everyone else,” said McDonald’s Philippines marketing director Ashley Santillan.
“That’s why we invited real people, not just influencers.”
According to McDonald’s vice president and chief marketing officer Ada Lazaro, the improvements stemmed from direct customer feedback.
“We heard people wanted it juicier, crispier, and bigger,” Lazaro said.
“So we changed our cooking process—fewer pieces per batch, more frequent cooking, and a marinade that seeps in deeper.”
Despite the changes, McDonald’s emphasized that the Chicken McDo remains budget-friendly. A complete meal with rice and a drink still costs P99.
“We wanted to give more without charging more,” Lazaro added. “The P99 meal remains one of the best values out there.”
Vice Ganda, who also fronted the brand’s campaign in 2023, brought energy and humor to the stage, hyping up the crowd with his signature comedic timing.
“Kayo mismo ang unang naka-confirm ng chika! Talaga namang much pinalaki at much pinasarap,” he said. “Ang ebidensya ay nasa inyong harapan!”
Fried chicken remains a fiercely competitive category in the Philippine fast food scene, and McDonald’s is betting on flavor, affordability, and personality to stay ahead.
The upgraded Chicken McDo is now available in all McDonald’s stores nationwide through dine-in, takeout, drive-thru, and delivery.
