Twenty-five years after entering the Philippine market, TCL Electronics is here to lead the industry with style and a global mission.
Marking its silver anniversary recently at Okada Manila, the global electronics brand showcased more than just its new line of gadgets and appliances, but it also revealed a vision for the future, one driven by smart technology, thoughtful design, and a meaningful connection with consumers.
“Our journey is about redefining lifestyles. We are not a follower, but a trailblazer,” Peter Chen, CEO of TCL Industries, said.
From its humble beginnings since 1999 to becoming household staples, TCL has steadily built its presence in Filipino homes, transforming living rooms, kitchens, and laundry areas with a wide array of consumer electronics. Today, its televisions, air conditioners, refrigerators, and washing machines are staples—and the numbers continue to prove it.
Sales of refrigerators and washing machines have soared by triple digits, with TCL recording a 279 percent year-on-year increase in refrigerator sales and a 211 percent jump in washing machines.
Griffin Zhang, general manager of the Asia Pacific Business Group, noted that TCL’s TV and AC product lines now hold the top market share in sales volume.
“They’ve become trusted brands among consumers,” he said.
A centerpiece of the celebration was the unveiling of TCL’s 2025 product lineup—a suite of new releases that blend performance, design, and convenience.
At the forefront is the new X11K QD-MiniLED TV, built with up to 312 dimming zones and an AiPQ processor for AI-optimized clarity, motion, and color. The model aims to bring theater-quality visuals into the living room, supported by ONKYO’s sound system and Dolby Atmos.
The brand is also rolling out the TCL FreshIN 3.0 Air Conditioners, the Super Drum Combo+ C682 Front Load Washer and Dryer, and the AAT Inverter+ C436BMSB refrigerator—each designed to make smart living more accessible for Filipino households.
“For us, innovation is to go beyond our limits and develop cutting-edge, sustainable technologies,” Chen said.
As a gratitude for 25 years of support, TCL is offering a limited-time promo on the C6KS QD-Mini LED 55” TV—now priced at PHP 29,995. It’s a smart upgrade for those looking to level up their viewing experience without the premium price tag.
“25 years in the industry represents a significant milestone. We remain committed to meeting the demand for immersive viewing with Mini LED technologies,” stated Joseph Cernitchez, TCL brand manager.
Looking beyond local shores, TCL also used the celebration to announce its partnership with the International Olympic Committee, which runs until 2032. The brand’s technologies will support Olympic operations, athletes, and audiences across the globe.
“Being a worldwide Olympic partner is more than just a badge of honor—it’s a declaration. It’s not just about gadgets—it’s about experiences,” shared Shae Yu, TCL Philippines deputy marketing director.
Olympic pole vaulter EJ Obiena, who holds the Asian record and is ranked fourth in the world, graced the event as a special guest. “It’s about chasing greatness, constant improvement, and perfection,” Obiena said. “Just as TCL constantly innovates to enhance our lives, we athletes train with that same mindset.”
The evening closed with a celebratory toast led by Cyd Montebon, TCL Philippines deputy director of sales, and Wesley Yang, deputy director of retail.
“To all who have walked this incredible path with us, thank you,” said Montebon.
“TCL is a promise to innovate, connect, and redefine. And tonight, it’s clear that we’re just getting started,” Yang added.
