As the holiday season fast approaches, skincare brand Burt’s Bees officially opened its Holiday Pop-Up on Wednesday, Dec. 4. Located at Mitsukoshi Mall in Bonifacio Global City (BGC), the store offers a festive and sustainable shopping experience for gift-givers.
With a playful nod to the season, the store’s theme, “Buzzing Into the Holidays,” sets the tone for a celebration rooted in the brand’s commitment to sustainability and joy. The natural beauty brand invites shoppers to experience its unique holiday offerings with a twist—guilt-free gifting that is as kind to the planet as it is to loved ones.
Burt’s Bees has long been a champion of sustainability, and its holiday collections are no exception. With a focus on responsibly sourced ingredients and eco-friendly packaging, shoppers will find various seasonal gifts that are not only delightful but also aligned with Burt’s Bees’ values of responsibility and care for the environment.
“Today we’re celebrating; we call it ‘Buzzing Into the Holidays.’ We also call it ‘Hive Yourself a Merry Little Holiday,’” said Burt’s Bees Brand Lead Rhoda De Los Reyes.
Speaking to Manila Standard Life, De Los Reyes emphasized how customers can give gifts with the confidence that they’re helping the planet.
“So Burt’s Bees, in the tradition of our gifting every year, I think what’s special about our gifting is that aside from these buzzworthy gifts, the gifts are very much aligned with our brand’s ethos, which is sustainability,” she continued.
“Our gifts are responsibly sourced, the products are all responsibly sourced—the beeswax, the shea butter, the honey—and there’s no plastic in our packaging, there’s no window of plastic, everything is made of recyclable plastic,” explained De Los Reyes.
For Burt’s Bees, sustainability isn’t just a buzzword; it’s a commitment to making a positive impact on the planet. By creating products with no plastic windows and using recyclable materials, the company makes it easier for shoppers to give gifts that make both the recipient and the Earth smile.
“So it’s nice that you give something that you love, but you know that you’re also giving something good for the planet. And there’s no guilt about giving that thing because you know that aside from it making your recipient happy, it’s the perfect gift that you can give this holiday season,” the executive stated.
This year’s holiday collection brings both new additions and beloved classics. Among the newcomers are luxurious lotions, nourishing hand creams, and revitalizing lip serums—perfect for anyone who wants to pamper their skin during the colder months.
“The new one, actually we have the lotions, we have the hand creams, we also have lip serums. And at the same time, I think it’s more of, we try to stick with the classics, because the classics are always the best-sellers,” shared De Los Reyes.
“And you know, people love our gifts because, like I said, they’re ready to give. It’s made of cardboard which you can write on, there’s a portion where you can just write your message. It has a string that you can also hang onto your Christmas tree. It’s the perfect gift to give this holiday,” she added.
True to its theme, Burt’s Bees focuses on the simple pleasure of sharing these timeless gifts with loved ones. Whether gifting a lip balm or a hand cream, each product is wrapped in beautiful, recyclable packaging.
“And this year’s theme is about [unwrapping] a little joy. So it’s the joy you find in these classics wrapped beautifully in our recyclable packaging. So I think in every holiday or every holiday that we celebrate, Burt’s Bees’ ethos is that it should be founded on sustainability. And at the same time, giving delightful, giving products that will surely delight the consumers,” said De Los Reyes.
