Franchise expo

Franchise Asia Philippines 2025 International Franchise Expo, organized by the Philippine Franchise Association (PFA), opens on April 25, 2025 at the SMX Convention Center Manila. Trade Secretary Ma. Cristina Roque (upper row, fourth from left), delivered the keynote message during the opening ceremony. With Roque are (upper row, from left) PFA vice chair Ma. Alegria Sibal- Limjoco; Ambassador Rangsant Srimangkorn of the Royal Thai Embassy in Manila; PFA chairman Sam Christopher Lim; PFA president Joseph Tanbuntiong; Malaysian Ambassador Abdul Malik Castelino; Franchise Management Certificate Program, Georgetown University, USA director Benjamin Litalien; Taiwan Trade Center director Jung Chuan Lai; and PFA vice chair Robert Trota.