Mesa Filipino Moderne is accelerating its nationwide growth with a ₱240-million expansion plan that includes 15 new stores by the end of 2025, powered in part by a newly signed exclusive beverage partnership with Pepsi-Cola Products Philippines, Inc. (PCPPI).
During the contract signing ceremony, Foodee Global Concepts chairman Eric Dee said the brand is reigniting its “Grow to 100” campaign, a goal originally set for 2020 but put on hold due to the pandemic.
“We’re already at 85 stores today, and we’re actively working to hit 100 by year-end,” he said during the contract signing with PCPPI.
The pandemic forced Mesa to shut down eight stores, prompting a period of realignment and consolidation.
Of the current 85 locations, 12 are company-owned while the rest are franchises, a model that has proven effective for expansion, especially outside Metro Manila.
“Most of our openings are in the provinces like Lipa, Tagaytay, Laoag, and La Union. These areas benefit from localized operations through franchising,” said Dee, adding that the Mesa Laoag franchise is set to open on May 29.
The partnership with PCPPI was two years in the making, a strategic move for both companies.
Dee said that since Mesa is in key cities across the country, the partnership just made sense.
“There’s a shared hunger to expand, and that like-mindedness brought us together,” he said.
He said most of Mesa’s competitors already serve the rival beverage brand, and the partnership with Pepsi was a way to differentiate and align with a partner eager to grow.
