Rockwell Land Corp, the real estate arm of the Lopez Group, is accelerating its horizontal and geographic expansion strategy in 2025, led by strong market demand for premium developments outside Metro Manila.
Rockwell Land president and chief operating officer Valerie Soliven reported at the company’s annual stockholders meeting that first-quarter reservation sales reached P8.2 billion, boosted by growing demand for self-contained residential communities and high-end residential developments.
“From the total Q1 2025 reservation sales this year, P3.5 billion is credited to the overwhelming response to Rockwell’s newly-launched horizontal projects,” Soliven said.
Rockwell’s newly-launched projects, Samanean at Paradise Farms in Bulacan and Molinillo at Rockwell Center in Lipa, saw rapid take-up of their first phases after their December 2024 launch.
Meanwhile, the 38-hectare Lauan Ridges by Rockwell in Mataasnakahoy, Lipa, Batangas, launched in February 2025, is already more than 50-percent sold.
“These results affirm the growing market demand for horizontal properties, enhanced by the elements of a thoughtfully curated self-contained community,” Soliven said.
In Cebu, the company is expanding its presence through the mixed-use IPI Center Done Rockwell, following the acquisition of an adjacent 7,500-square meter lot. Rockwell also plans to launch a full-service hotel at Aruga Resort and Residences in Mactan.
“We are expanding with purpose. Our diversification, not in quality but in form and location, enabled us to enter new geographies and reach broader audiences,” Soliven said.
The company’s premium residential segment continues to perform strongly, with its Edades West condominium at Rockwell Center Makati accounting for 20 percent of total first-quarter reservation sales, indicating ongoing demand in the luxury market.
In 2024, Rockwell booked a net income of P3.7 billion, a 19-percent increase from the previous year. Consolidated revenues jumped 70 percent to P20.1 billion, with the residential business accounting for the bulk of total sales.
