Smart Communications Inc. (Smart) said it saw a significant increase in active data users on its network in the first three months of 2025, driven by a surge in 5G data traffic and device adoption.
It said that as of end-March 2025, its active mobile data users reached 40.9 million, ahead of its nearest competitor. In the same period, 5G data traffic surged by over 80 percent year-on-year, while 5G device adoption grew by about 60 percent quarter-on-quarter. This was led by more affordable 5G phones, compelling data offers and continued upgrades to Smart’s nationwide network, the company said.
“The shift to 5G is improving how our network runs—making it more efficient, supporting LTE and especially 5G users, and strengthening everyday mobile experiences,” Smart chief operating officer Anastacio Martirez said.
“This momentum puts us in a better position to steady our revenues and to keep growing the individual segment,” he said.
PLDT’s individual wireless segment reported revenues of P21.3 billion in the first quarter of 2025. Mobile data revenues held steady year-on-year at P18.8 billion, now constituting 88 percent of the segment’s total revenues.
