Aboitiz Foods said Tuesday it launched “Zoogle,” a digital platform that gives sales and technical teams seamless access to critical, standardized information—anytime, anywhere.
Co-developed by the Nutrition, Innovation & Technical Research (NITR) team and Business IT Solutions (BITS), the tool was built for Pilmico, Aboitiz Foods’ food and agribusiness arm in the Philippines.
“In the past, our teams often used their own frameworks and stored data in siloed formats through spreadsheets, printed materials, brochures, or different digital folders. Zoogle removes that fragmentation and ensures that everyone, across all locations, is working from one clear, validated, and consistent knowledge base,” said product development manager Alvin John Oliveros.
Zoogle consolidates farm protocols, feeding guides, product specs and performance calculators into a single, centralized platform, replacing previously fragmented and siloed systems.
A standout feature is its offline capability, enabling technical support in rural or low-connectivity areas. This reduces delays, speeds up consultations and improves responsiveness to customer needs.
Aboitiz Foods’ digital transformation is under the Aboitiz Group’s “Great Transformation” initiative. By embedding digital tools into core processes, the company is driving agility, consistency and performance from farm to field.
Since its rollout in December 2024, Zoogle has enhanced technical engagements across species, including hogs, rabbits, broilers, layers, ducks, and quail. Future updates will extend to milkfish, tilapia and gamefowl.
Zoogle is expected to further streamline workflows, standardize practices and support more efficient service delivery in the growing animal nutrition sector.
