Puregold Price Club Inc. is increasing its commitment to job creation and small business support as it expands its footprint across the Philippines with 25 new stores this year.
“If more Puregold stores open, more jobs will be given to the people in the country. That’s why we are continuing to grow in Luzon, Visayas and Mindanao,” said company vice president for operations Antonio delos Santos during the opening of the Tindahan ni Aling Puring Sari-Sari Store Convention 2025 at the World Trade Center on Thursday.
Currently operating 512 stores nationwide, Puregold’s expansion plan includes entering underserved areas such as Pantukan in Davao and Sindangan in Zamboanga, its first presence in those provinces.
The company also recently opened branches in Bohol, Marawi and Siargao, its first stores in those island locations.
Delos Santos emphasized that job creation is only one part of the company’s broader advocacy.
“Puregold’s advocacy is to build more entrepreneurs in the Philippines. But we’d like to build more successful entrepreneurs,” he emphasized.
Through its Aling Puring program, a membership initiative designed to empower sari-sari store owners and small business operators, Puregold offers not just access to products but also business tools and support to help micro-entrepreneurs thrive.
“We started small, one store, 27 years ago. Now, we are 512 stores strong. That’s the story of Aling Puring, and we want it to be the story of every small business owner across the country,” delos Santos said.
Delos Santos added that the company’s goal is not only to expand geographically but also to deepen its impact.
“We want the whole Philippines, especially Visayas and Mindanao, to be helped by Aling Puring. What we want is to help all businesses grow and sell the right products,” he said.
