Tech startup Packworks reported sharp increases in energy drink and powdered iced tea sales at sari-sari stores nationwide in 2024, driven by record-high temperatures and prolonged dry seasons.
According to Packworks’ latest data, Sting, a well-known energy drink brand, posted an 83 percent jump in sales, with gross merchandise value (GMV) reaching P34 million, up from P18 million in 2023.
Nestea, a popular powdered iced tea brand, similarly recorded a 76 percent surge, reaching P30 million in GMV compared to P17 million the previous year.
“Our data underscores the critical role sari-sari stores play in providing immediate relief and meeting the ongoing demand for essential refreshment, especially during the hotter months. As forecasts predict continued warm periods this year, it solidifies the sari-sari stores’ role as a crucial touchpoint for consumers nationwide, especially for regions that are sweltering through warmer conditions,” said Packworks chief data officer Andoy Montiel.
Region IV-A led Sting’s sales at P7 million in GMV, followed by Region II with P6.6 million and Region III at P6.1 million.
Meanwhile, the largest year-on-year increases were recorded in Mindanao, with BARMM posting a 1,810 percent spike, Region XIII a 575 percent increase, and Region X a 554 percent jump.
The spike coincided with unprecedented temperature records, particularly in Butuan City and Malaybalay City, Bukidnon, Packworks noted.
Powdered iced tea brand Nestea’s growth followed a similar regional pattern, with top-performing regions in terms of GMV being CALABARZON with P5.5 million, Central Visayas with P3.1 million, and Ilocos Region with P3 million.
Both brands saw sales peak in March 2024, coinciding with the Philippine Atmospheric, Geophysical, and Astronomical Services Administration’s (PAGASA) declaration of the official start of the dry season.
Sting recorded a 43 percent increase in monthly sales, while Nestea saw a 24 percent jump during the same period.
“The sales trends we recorded not only quantify the remarkable growth but also pinpoint regional nuances in both sales volume and growth. These consumption patterns offer valuable insights for businesses looking to serve this vital market effectively,” said Packworks chief executive Bing Tan.
Through its mobile sari-sari store app and business intelligence tool, Sari IQ, Packworks analyzes over 1 million transactions per month across a network of over 300,000 sari-sari stores nationwide.
The company said the 2024 findings reinforce the crucial role of neighborhood stores in helping communities cope with extreme weather and changing consumer needs.
