A strong 98.5 percent of Filipinos plan to travel domestically or to nearby destinations in the next year, while 56.3 percent intend to go abroad, according to Klook Philippines’ newly released 2025 Travel Pulse study.
“Travel has evolved to become a form of therapy for many Filipinos. It continues to evolve in different ways to serve each individual’s unique definition of joy,” said Klook Philippines’ general manager Michelle Ho.
All respondents agreed that travel helps manage stress and mental health, with 78.4 percent using it as a mental break and 31.6 percent preferring nature retreats, which is double the regional average.
Filipinos are also practical planners, with 39 percent booking flights and 36 percent booking accommodations one to three months ahead.
Bundled deals are a favorite by 65 percent, while only 27 percent book activities once at their destination.
At their destinations, 63 percent seek adventure tours, 58 percent attend wellness retreats, 57 percent explore hidden gems, and 54 percent join workshops or classes.
Short getaways, often one to two nights, are popular, especially at hotels offering breakfast and pool access.
Weather conditions, at 37.3 percent, top the list of factors influencing travel dates, followed by school or work breaks at 29.9 percent, and affordability at 15.3 percent, though work, financial constraints, and time limitations remain common barriers to travel.
Social media heavily influences travel decisions, with 89 percent inspired by online content, higher than the regional average of 79 percent.
Artificial intelligence is also shaping travel planning, with 58.4 percent already using AI tools and 35 percent open to trying them.
Driven by growing demand, Klook reported a 202 percent rise in domestic hotel bookings and a 160 percent increase in inbound tourist bookings in 2024, resulting in an overall 190 percent growth in hotel bookings.
