In celebration of World Intellectual Property Day on April 26, 2025, TikTok Shop partnered with the Intellectual Property Office of the Philippines (IPOPHL) to heighten merchant education and promote stronger intellectual property (IP) protection in digital marketplaces.
As part of its ongoing commitment to IP rights governance and its role as a signatory of the IPOPHL e-Commerce memorandum of understanding (MOU), TikTok Shop hosted an IP Bootcamp in collaboration with IPOPHL.
“Proactive stakeholder engagements, such as our MOU with the IPOPHL and initiatives like IP Bootcamp and participation in the Unreal Campaign, reflect TikTok Shop’s continuous investment in safeguarding authenticity in digital commerce,” said TikTok Shop Public Policy manager Simoun Salinas.
The workshop equipped sellers and rights holders with tools to safeguard their brands on the platform, including anti-counterfeiting strategies, notice and takedown procedures, and broader industry challenges.
TikTok Shop also participates in the International Trademark Association’s (INTA) Unreal Campaign, which educates students about the dangers of counterfeit products and the value of trademarks.
The social media platform recently engaged students at Lipa City Colleges (LCC) in a bootcamp session, sharing the impact of IP rights on businesses, consumers, and society.
TikTok Shop continues to enforce a robust IPR protection framework. From July 2023 to June 2024, over 5.2 million product listings were removed globally before going live, with nearly 500,000 more taken down for IPR violations.
The platform also acted against more than 294,000 livestreams and 503,000 videos flagged for potential IP issues.
“Strengthening IP protection requires collaboration among platforms, regulators, and brand owners. The IP Bootcamp ensures digital businesses are well-equipped to protect innovation and consumer trust,” said IPOPHL deputy director general Nathaniel S. Arevalo.
