Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, said its Shopee Mall expanded at twice the pace of the overall platform in 2024.
The company said in a statement this growth reinforces Shopee Mall’s position as a trusted destination for quality products and demonstrates rising demand in the Philippines for authentic products and trusted brands.
Shopee Mall, a dedicated section on Shopee featuring authentic and high-quality products from international and local brands, saw a 25-percent increase in high-value buyers in 2024, indicating growing purchasing power and stronger brand engagement, Shopee said.
The recent 3.3-3.15 Mega Shopping Sale saw Shopee Mall orders surge by 4.5 times compared to an average day, demonstrating strong consumer demand for these brands and the perceived value of Shopee Mall, the company said.
Shopee said that as the Filipino middle class expands and household incomes rise, more consumers are using online platforms not just for convenience but with more purpose and discernment in their purchases.
“We’re seeing a strong shift towards authentic products across all categories,” said Jack Ng, head of commercial at Shopee Philippines.
“Filipino shoppers are making more thoughtful choices, with this reflected in their evolving lifestyle choices,” he said.
Shopee said that in the beauty and fast-moving consumer goods (FMCG) sectors, demand is shifting toward holistic wellness, with essentials like sun care, skin care and sports nutrition seeing significant growth.
Local beauty brands such as Shopee Mall Favorites awardees Happy Skin and BLK Cosmetics are outpacing the market by 30 percent, while premium personal care and makeup brands like MAC have doubled their contribution.
This surge in demand was evident during the recent 3.3-3.15 Mega Shopping Sales, where skincare and makeup were top-selling categories on both Shopee Mall and the overall platform.
Flexible payment options are also driving consumer demand for higher-value purchases, Shopee said. Buy Now, Pay Later (BNPL) services like SPayLater provide more options to manage cash flow, make more considered purchases, and access higher-priced items like electronics through installments. This also benefits brands by expanding their reach and increasing average order value.
Filipino consumers are setting higher standards for their online shopping experiences, increasingly valuing secure payment options, dependable delivery services, and product authenticity guarantees as key considerations when choosing online brands, Shopee said.
