CIMB Bank Philippines said it achieved a milestone with its industry-first 25-percent annual interest rate promo—generating P60 billion in new deposits and catapulting the bank’s total deposit balance by 30 percent in just two months.
CIMB, the country’s most awarded digital-only commercial bank, demonstrated its unrivaled ability to innovate and inspire, empowering millions of Filipinos to achieve financial growth like never before.
Running from November to December 2024, CIMB’s “Stronger @ 6” promo is an extraordinary feat that further cements its status as a transformative force in the financial sector and an undisputed leader in digital banking.
“This is more than just a milestone—it’s a celebration of trust, innovation and empowerment,” said CIMB Bank PH chief executive Vijay Manoharan.
“This success reflects the confidence Filipinos have in us as their trusted financial partner. It also motivates us to continue delivering revolutionary solutions that empower every Filipino to live their purpose. The best is yet to come,” Manoharan
The campaign shattered expectations by drawing unprecedented participation from Filipinos across the nation.
The feat is a testament to customers’ unwavering trust in CIMB as a pioneer in digital banking, giving them the confidence to keep and grow their hard-earned savings with the bank.
Many seized this groundbreaking opportunity to multiply their savings, proving that innovative, customer-first solutions can drive transformative change in financial behavior.
CIMB Bank PH said it is set to reach even greater heights in 2025, with plans underway to launch trailblazing products, enter new market segments and form strategic partnerships that will redefine how Filipinos bank.
