Martha Stewart’s signature blend of beauty and function is now featured in Filipino homes as SM Home recently launched the Martha Stewart Houseware Collection.
The thoughtfully curated line of cookware and tableware aims to elevate everyday living through timeless design and practical elegance.
The collection introduces a line of cookware, tableware, and kitchen essentials designed to bring comfort, warmth, and elegance to the heart of the Filipino home.
During the launch, Martha Stewart treated attendees to an afternoon of live demonstrations and curated experiences, showcasing how the collection seamlessly balances style and practicality.
The event was graced by interior designer IDr. Anna Leah Hernandez, who led a tablescaping session, using Martha Stewart’s dinnerware and serveware to transform simple meals into memorable dining moments.
Celebrity chef Sau del Rosario followed with a live cooking demo, preparing comfort food using standout pieces from the collection, including the Gatwick 7-quart Enameled Cast Iron Dutch Oven and the Castelle 12-inch Stainless Steel frying pan.
“We’re thrilled to bring the Martha Stewart Houseware Collection to the Philippines,” said Russel Cuartero, SM Home’s Marketing and Product Development Manager.
“Filipinos responded so positively to the Martha Stewart brand last year. This new collaboration allows us to offer thoughtfully designed items that elevate everyday routines into joyful experiences,” he added.
The collection features ceramic dinnerware, sleek flatware, refined glassware, and functional cookware and kitchen tools—all designed with Stewart’s hallmark attention to detail and belief that everyday living should be beautiful.
The Martha Stewart Houseware Collection is now available at SM Store Megamall, Makati, North Edsa, Mall of Asia, SM Aura, and other select locations.
