Epson Philippines celebrated the 16th edition of Fusion, its annual media appreciation event, from May 28 to 30 at the picturesque Misibis Bay Resort in Albay. This year’s gathering centered on building purposeful partnerships that drive responsible innovation, champion sustainability, and create lasting community impact.
Masako Kusama, President and Director of Epson Philippines Corporation, officially opened the event by underscoring this year’s theme: EcoSynergy. “EcoSynergy captures the essence of progress driven by innovation with a shared sense of purpose,” she remarked. “It’s how Epson unites people, technology, and sustainability into a common mission.”
Kusama went on to emphasize Epson’s core philosophy: Engineered for Good. “This principle shapes everything we do—from product design and manufacturing to daily operations. We are committed to lowering energy consumption, increasing product longevity, and selecting eco-friendly materials. Engineered for Good reflects our vision for a more sustainable and responsible future.
Wins and Milestones
Noelle Gonzalez, Marketing Division Head, shared how Epson has maintained market leadership across eight key product lines while achieving consistent double-digit growth. She highlighted Epson’s efforts to fight counterfeit inks and the rollout of new value-added services for improved customer experiences.
Russer Cabrera, Senior Manager for Product Marketing, detailed updates that help businesses work smarter and more sustainably. These included regional holograms to combat counterfeit inks, expanded warranty options through the CoverPlus program, and enhanced solutions for education and self-ordering systems. Large-format printing solutions for textiles and signage were also featured, underscoring Epson’s leadership in these markets.
The event also introduced Ms. Julia Avila, OIC for Product Marketing focusing on corporate products, and Mr. Ash Elshawbaki, Senior Manager for Corporate & Government and Channel Sales Departments, reinforcing Epson’s commitment to deeper customer partnerships.
Advancing the Sustainability Roadmap
Sustainability was front and center at Fusion 16. EJ Sulit, Epson’s Sustainability Champion, shared the company’s environmental roadmap, focusing on the goal of achieving carbon-negative operations by 2050 and using 100% renewable energy across all global sites, including the largest Epson manufacturing facility in the world which is located in Batangas, Philippines.
Sulit also spotlighted the company’s community-driven initiatives like the ICLEAN Project in Monreal, Ticao Island, in partnership with WWF-Philippines. The project conducted waste management and sponsored a new plastic shredder that helped increase the production of eco-bricks made of collected plastics.
“These eco-bricks each contain about 500 grams of plastic that might otherwise pollute marine environments,” Sulit explained. “The municipality now produces over 300 bricks monthly, showing how localized innovation can drive real change.”
Ed Bonoan, Sales Division Head, expressed his heartfelt appreciation to the media for their steadfast support over the years. “We’re grateful for your continued partnership in sharing our stories,” he said.
The past three days were packed with fun activities that brought media partners and Epson leaders together in a friendly competition, resulting to strengthened camaraderie and partnership. Filled with team challenges that tested communication and creativity, Fusion 16 was a true celebration of partnership and community. These shared experiences underscored the belief that real progress happens when people work together—shaping a more responsible, innovative future for all.
