For a generation of Filipinos, the brand TCL has become synonymous with quality and innovation. And from bustling urban condominiums to cozy provincial homes, the Filipino lifestyle often centers around family, entertainment, and creating comfortable havens, all made possible with TCL.
TCL’s journey in the Philippines mirrors the country’s technological evolution. From the living room centerpiece: the television, to essential home appliances like washing machines and air conditioners, TCL has consistently delivered products that cater to Filipino families’ specific needs and aspirations. This dedication has earned them recognition as the new Triple Global Top 1 TV Brand in the burgeoning Mini-LED, intuitive Google TV, and immersive Ultra-Large Screen (85 inches and above) categories, as declared by OMDIA in 2024. This achievement underscores TCL’s global leadership and keen understanding of evolving consumer demands.
From the immersive visuals that bring teleseryes to life to the convenience of energy-efficient washing machines and the cool respite offered by smart air conditioners, TCL has consistently addressed the practical needs of Filipino families. This dedication to understanding and catering to local demands has fueled the brand’s remarkable growth, particularly within its “Whitelines” category, encompassing refrigerators, washing machines, and air conditioners, and its dominant position in the television market.
TCL’s Whitelines appliances aim to enhance your home and lifestyle, blending advanced technology with sleek design to offer unmatched comfort and convenience. They provide various options, from refrigerators to window-type, split-type, and industrial air conditioners, catering to home and business needs.

Griffin Zhang, general manager of Asia Pacific Business Group, TCL Industries, highlighted this success: “Our TV and AC sales both hold the number 1 market share in sales volume and have become trusted brands among consumers. The Ref & WM category has also maintained a rapid growth trend, with a constantly expanding market share.” This impressive performance speaks volumes about the trust and loyalty TCL has cultivated among Filipino consumers.
Under the leadership of Peter Chen, the CEO of TCL Philippines, the brand is set to scale even greater heights. Chen articulated TCL’s core philosophy: “Being innovative has always been in TCL’s DNA. We are not a follower but a trailblazer.”

In the Whitelines category, TCL presented compelling advancements. Eric Li, Senior Product Manager, highlighted the TCL Super Drum Combo+ C682 Front Load Washer and Dryer, emphasizing its efficiency and intelligent features designed to simplify laundry. The newly introduced bottom-mounted refrigerator AAT Inverter+ C436BMSB promises enhanced convenience and energy savings for everyday living. These products reflect TCL’s commitment to providing appliances and solutions that seamlessly integrate into modern Filipino lifestyles.
The air conditioning segment also saw significant innovation with the award-winning TCL FreshIn 3.0 Air Conditioners. Bert Cheung, Deputy Product Director, emphasized the groundbreaking “fresh air function,” intelligent AI controls, and AI energy-saving capabilities. Rhian Ramos, one of TCL’s newest brand partners, enthusiastically shared her experience with the FreshIn 3.0, praising its voice command feature and energy efficiency. “It’s amazing how I can stay cool without worrying about the energy bill skyrocketing,” he noted, highlighting a key concern for many Filipino households.

Celebrating its 25th anniversary in the Philippines with the grand “Legendary Moment, Timeless Greatness” launch in Okada Manila, TCL reaffirmed its commitment to the nation, underscored by its recent recognition as the new Triple Global Top 1 TV Brand in Mini-LED, Google TV, and Ultra-Large Screen TVs (85 inches and above) by OMDIA 2024. This milestone isn’t just about past achievements; it’s a vibrant declaration of TCL’s ongoing journey to shape the future of home technology for Filipinos.
During this time, TCL executives took the opportunity to launch several notable additions to the brand’s product lines. The brand further solidified its dominance in the television market with the upcoming launch of the advanced X11K QD-MiniLED TV, unveiled by Charlie Huang, Deputy Product Director. This flagship product underscores TCL’s position at the forefront of display technology, promising unparalleled visual experiences for Filipino viewers.
As TCL commemorates 25 years of success in the Philippines, the brand, guided by strong leadership and fueled by a relentless pursuit of innovation, looks forward to many more years of enriching Filipino homes. TCL remains committed to innovating, connecting, and redefining technology to create a better life and continue shaping the landscape of Filipino homes for generations to come.