Actress Kathryn Bernardo is the new ambassador of Zion Massage Chair, a move the wellness brand says promotes self-care and comfort for Filipino households.
The partnership was organized by VCM The Celebrity Source, marking Bernardo’s fifth collaboration with the agency. It was finalized through the long-standing professional ties between VCM managing director Betchay Vidanes and Bernardo’s manager Lulu Romero.
The contract signing and campaign shoot were attended by VCM endorsement head Lulu Evangelista, business development managers Kali Vidanes and Tricia Mamburam, and Star Magic’s head of marketing Alan Real.
Zion Soothing Haven Inc. was established in 2020 and has since expanded from furniture and home décor into wellness products, including massage chairs, AI-powered recliners, and home saunas.
Bernardo joins fellow actress Heart Evangelista as one of the company’s endorsers.
Zion said it wants to make wellness products more accessible to the public and encourages people to see self-care as a necessity.
VCM The Celebrity Source, known for handling brand-celebrity partnerships, has worked with personalities such as Mariel Padilla, Miss World 2023 Megan Young, Mikael Daez, Juancho Triviño, Joyce Pring, Emilio Daez, and Jasmine Curtis Smith.
