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Wednesday, July 9, 2025
Today's Print

Filipino mothers’ acts of love shown in new Mother’s Day video

Milk brand NIDO 3+ released a new video for Mother’s Day featuring longtime ambassadors Marian Rivera-Dantes, Iya Villania-Arellano, and Saab Magalona-Bacarro, focusing on how Filipino mothers show love through everyday actions.

Titled Your Act of Love, the video incorporates results from a 2025 study by NIDO and research firm Kantar involving 600 Filipino mothers. Findings show that 32 percent express love through shared experiences, 23 percent through service, 21 percent through teaching, 14 percent through bonding, and 10 percent through giving treats.

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TV host Iya Villania-Arellano (right) bonds with her daughter Alana
Actress Marian Rivera-Dantes (right) with son, Sixto

The three personalities reflect on the different ways they care for their families, tying these efforts to the support they receive from NIDO. Despite varying approaches to parenting, the campaign emphasizes the shared commitment Filipino mothers have to protect and nurture their children.

Filipino mothers share their diverse parenting approaches, highlighting their shared commitment to protecting and nurturing their children
Saab Magalona-Bacarro (center) is now a mom of three

NIDO 3+ offers products aimed at supporting children’s development. Its latest formulation for kids aged 3 and up includes one billion probiotics for respiratory health and nutrients such as DHA, ALA, iron, iodine, and vitamins A and B12 to aid brain development.

For older children, NIDO 5+ contains 30 percent more DHA than the previous version and provides additional brain-support nutrients. NIDO NutriSnax, a ready-to-drink milk made with real milk, fruits, and vegetables, also includes vitamins A, C, D, and zinc to support immunity.

The campaign encourages mothers to recognize their own ways of expressing love, supported by NIDO’s “Acts of Love Profiler,” an online tool designed to identify personal caregiving styles.

NIDO products are available through online platforms, including Shopee.

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