Grammy-winning producer and Louis Vuitton Men’s Creative Director Pharrell Williams teamed up with K-pop boy group Seventeen to release a new single, “Bad Influence,” as the soundtrack for the brand’s Fall/Winter 2025 runway show during Paris Fashion Week.
On Jan. 21, the track made its debut as models strutted down the runway, showcasing Williams’ fifth collection for the luxury brand.
The track featured nine members of Seventeen—S.Coups, Hoshi, Wonwoo, Woozi, The 8, DK, Seungkwan, Vernon, and Dino—who lent their vocals to the track, bringing Williams’ composition to life. “Bad Influence” was written and produced by Williams, who has taken on the role of men’s creative director for Louis Vuitton since 2023.
Seventeen then expressed gratitude for the opportunity to work with the award-winning producer.
“We are happy and honored to collaborate with Pharrell Williams, whom we have deeply admired for a long time. We truly enjoyed the creative process, which showcases a new side of ourselves. We hope to connect with more listeners worldwide through this collaboration,” Seventeen said in a statement.
The group recently visited the Philippines as part of its [RIGHT HERE] World Tour last Jan. 18 and 19 at the Philippine Sports Stadium in Bulacan.
