Fast food chain McDonald’s Philippines has partnered with A Minecraft Movie to launch a limited-time collaboration featuring themed meals, exclusive collectibles, and digital experiences inspired by the upcoming film and the globally popular video game.
The tie-up, which began in March, brings elements from the Minecraft universe to McDonald’s stores across the country through movie-inspired menu items and merchandise designed for gamers, collectors, and fans.
Starting April 5, McDonald’s introduced two themed offerings. The first is the Nether Flame Sauce, served with a 6-piece Chicken McNuggets Meal, medium fries, and a drink. The sauce is described as spicy, with a smooth texture, notes of garlic, and subtle sweetness, taking inspiration from the fiery Nether dimension in the film. The second is the Golden Apple Sundae, a sweet apple-flavored dessert referencing the in-game Enchanted Golden Apple. It is available with a Cheeseburger Meal that includes medium fries and a drink.
Each Minecraft Movie meal comes with one of six collectible McDonald’s toys packaged in a blind box. These feature block-style McDonald’s characters and items and include a matching card with a scannable code that unlocks a special in-game skin.
In addition to the main meals, McDonald’s is also offering a limited-edition Minecraft Movie Happy Meal featuring Block World characters from the film and game. Each toy includes a code to access an exclusive digital game, allowing players to complete their own quest within the Minecraft Movie world. The Happy Meals are aimed at younger fans and toy collectors alike.
“McDonald’s has always been a part of this universe through the creative imagination of Minecraft enthusiasts, but the collaboration with the movie has made it possible for fans and collectors from across age groups to fully live out the experience,” said Ada Lazaro, marketing director of McDonald’s Philippines.
Fans have shared their excitement online, with some looking forward to the collectibles and others expressing enthusiasm for the movie release. “So excited for the Minecraft Movie. Can’t wait to collect all the McDo toys,” one parent wrote. A collector added, “I can’t wait to collect the 8 toys for my Kuya and watch the upcoming movie.” Another fan said, “Can’t wait to see what awesome surprises are inside those boxes—it’s going to be a blast for collectors and Minecraft lovers everywhere!”
The McDonald’s x A Minecraft Movie collaboration is available for a limited time through dine-in, take-out, drive-thru, McDelivery, and third-party delivery apps.
For more details, visit mcdonalds.com.ph or follow McDonald’s Philippines on Facebook and Instagram.
