Birthday parties at Kidzooona are about to get even more exciting, as the indoor playground officially teams up with Jollibee to become its exclusive fast food partner—bringing kids’ favorite meals to one of their favorite places to play.
The collaboration between the two beloved brands was launched during an event at Kidzooona’s SM North EDSA branch on March 28, kicking off in all participating branches starting April 4.
At the heart of the tie-up is a shared mission to bring happiness and memorable experiences to Filipino children.
“Not all partnerships, not all collaborations are created equal. Some are more special, some are more joyful than the rest,” said Jollibee Group vice president and head of RBU and National Key Accounts Kakam Gabunada.
“This makes this partnership very, very special… when you put one and one together, the sum becomes greater than its parts.”
Jollibee will now be the official food partner at Kidzooona party venues, offering children’s favorites like Chickenjoy, Jolly Spaghetti, and Yumburgers during celebrations.
The partnership also introduces a Jollibee-themed roleplay station inside select Kidzooona locations, allowing kids to pretend they’re part of the Jollibee crew.
“At Jollibee, kids have always been at the heart of everything we do,” said Jollibee head of marketing Dorothy Dee.
“More than just great-tasting food, we know that childhood joy is influenced by meaningful experiences—learning, playing, and celebrating with family, even beyond Jollibee stores.”
“This is only the beginning,” she added. “We can’t wait to bring more joyful, delicious, and memorable experiences for our Jolli kids.”
Kidzooona president and CEO Tetsuhiro Masaru echoed the sentiment, saying, “I believe this collaboration will help Filipino children, every kid in the Philippines, even more. Our mission is to create countless smiles for children throughout the Philippines.”
Kidzooona, known for its indoor play and roleplaying areas, operates 65 branches nationwide and serves about six million customers annually.
The Jollibee partnership aims to enrich that experience by offering not only food but fun, imagination, and shared moments.
For Gabunada, who’s also a dad of three, the partnership is personal.
“My kids… their fourth word was Jollibee. And now that they are around five to ten years old, their favorite place to be is always Kidzooona,” he said.
With this collaboration, kids can now have the best of both worlds—playtime and party food in one place.
