Entering 2025, Lamoiyan Corporation is expanding its business portfolio by rolling out more brands while solidifying its position in the industry.
Now under the leadership of CEO Joel Conrad Pedro, Lamoiyan’s expansion addresses the demands of progress while emphasizing sustainability.
“The past couple of years after the pandemic have shown a surge in market demand for value-for-money products, which our household brands deliver. Combined with strong retail alliances and government partnerships, Lamoiyan has seen growth across categories and business channels,” Pedro said. “While physical expansion is a clear sign of growth, we are also focusing on new channels, particularly data-driven product development based on consumer needs.”
For four decades, Lamoiyan has competed on equal footing with global giants. Exporting to Southeast Asia, APAC, and MENA, the company’s local business and global reach have made warehouse expansion and increased inventory a necessity.
Pedro emphasized that the Philippines remains its primary market. “We are identifying gaps in the market to determine what products we should introduce. Our new ventures include cosmetic lines, but we remain committed to offering quality and value-for-money products,” he said.
Lamoiyan is set to introduce new product categories, with new manufacturing equipment on the way. Technology and innovation are at the core of its business strategy, and the company recognizes the impact of digital supply chain models.
By leveraging online platforms and eCommerce, Lamoiyan aims to efficiently serve clients both in physical stores and online, from major retailers to sari-sari stores, through its distributor network. The warehouse will serve as a hub for new product lines and upgraded manufacturing processes.
Pedro explained, “A larger facility allows us to better serve our clients, including online platforms. The warehouse expansion is designed to accommodate future product lines and new machinery, enabling us to manufacture additional categories for our next phase of growth.”
With its warehouse nearing full capacity, Lamoiyan’s expansion aligns with its natural business progression. While the primary goal is to meet current demand, the facility is poised to support future product innovations—perhaps even a move into cosmetics.Homegrown consumer brand expands warehouse to meet growing demand
