The Philippines is home to a rich variety of bird species, many of which are endemic but threatened by illegal hunting and deforestation. To raise awareness, Fisher Mall launched the More Than the Maya event, spearheaded by Raymond Del Rosario and Fisher Retail Inc. chairperson Roberto “Bobby” Del Rosario.
The initiative aims to educate the public on bird conservation and foster environmental stewardship.
Moleen Del Rosario, vice chairman of Fisher Retail Inc., emphasized the focus on the country’s endemic birds and the importance of community involvement.
“We’ve invited students, organizations, artists, and bird enthusiasts to engage in activities designed to inspire appreciation for these vital species,” she said.
The event featured an art and photo exhibition, celebrating the beauty of Philippine wild birds and their ecological importance. Attendees also explored birding equipment and bird-related merchandise, supporting local vendors dedicated to conservation. Bird conservation experts led workshops, offering tips on birdwatching and ways to contribute to preservation efforts.
The Wild Bird Club of the Philippines (WBCP) showcased the country’s diverse avian species, while Haribon Foundation stressed the global responsibility to protect these birds for the health of ecosystems. The event’s impact extended beyond Fisher Mall, demonstrating how retail spaces can serve as platforms for environmental education.
“We’re proud of how the event has grown this year,” Del Rosario said. “With increased community participation, support from event partners, and a greater number of artists and merchants involved, we’re committed to connecting people with nature and look forward to more initiatives like this.”
