Julia Barretto certainly knows how to introduce a brand. She recently partnered with a local soap brand that she describes as a beauty company rooted in causes that promote women’s empowerment.
Speaking to Manila Standard Life, Julia jokingly said that if the soap she’s endorsing could talk, it would say, “Your skin is more hydrated than ever.” In response, she would give it an award, which she cleverly called the “Box Office Soap.”
Always under the sun, Julia has been searching for products that suit her lifestyle. As an actress, a travel program host, and a beach enthusiast, she seeks products that not only keep her hydrated but also protect her skin.
“We need to hydrate inside to complement the products we use on our skin. When you’re under the sun, your skin is exposed to the elements and can get dry, so a soap that protects my skin from harmful elements and keeps it moisturized is essential,” Julia said.
Pina Beauty is a skincare brand that aims to empower Filipino women and celebrate their excellence worldwide. Its products include Pina Light Soap, Pina Glow Soap, and Pina Glow Lotion. The Pina Light and Pina Glow soaps were recognized as Best Skincare Soaps at the Mega Beauty Awards 2024.
Julia expressed being flattered and honored by the opportunity to endorse Pina Beauty PH. She admires the brand’s advocacy of uplifting the image of Filipino women in various fields globally.
“This is one of the reasons why I didn’t hesitate to say yes to being an ambassador for Pina,” she shared.
“What I love about their product is that it doesn’t have a drying effect. From my experience, the ingredients have a moisturizing effect, and you can feel the difference when you rub your skin — it goes from rough to smooth. This product makes you glow, especially if you use it consistently, and it’s very affordable,” Julia added.
When partnering with a brand, Julia looks for genuine connection and collaboration, she noted.
“Apart from really loving and believing in their products, it’s so nice when a brand genuinely wants to build a relationship. During our meetings, we discussed their causes and advocacies, and that drew me to them even more,” she said.
Pina executives agreed that Julia was the perfect ambassador, praising her as the embodiment of a true Pina beauty — confident, empowered, youthful, yet sophisticated.
“Pina first collaborated with beauty queens and asked them what ingredients they wanted in a soap, so they said collagen and niacinamide. That’s what we did. Now with Julia on board, we’ll be able to share the products with a wider audience,” a Pina executive said.
The name Pina is derived from FiliPINA, symbolizing the importance the brand places on Filipino heritage and culture. And for her part, Julia wants to grow with the brand.
“They are very passionate and driven. A big factor is they want to give back to the community. That’s a great motivation to make something work,” she said.
Pina products are available at SM Malls, All Day Supermarket, Magic Mall, Sta. Lucia Mall, Unimart, Makati Supermart, and online via Shopee, Lazada, and TikTok Shops.
