The Financial Sector Forum (FSF), led by the Bangko Sentral ng Pilipinas (BSP), revived its “Protect Your Money” (PYM) information campaign to empower financial consumers and combat scams.
The campaign, with the tagline “I am a smart financial consumer,” will disseminate financial insights across platforms including Facebook, Instagram, TikTok, text messages, radio, printed materials in high-traffic areas and ATM machines.
It will offer practical guides for safe transactions, highlight red flags for financial scams, and outline redress options.
FSF members, including the BSP, Insurance Commission (IC), Philippine Deposit Insurance Corp. (PDIC) and Securities and Exchange Commission (SEC), will each play specific roles in implementing the campaign.
“This campaign is in response to the rapidly evolving digital financial landscape,” said BSP Deputy Governor Bernadette Romulo-Puyat, who chairs the FSF’s Consumer Protection and Education Committee.
“By strengthening awareness of our rights and responsibilities as financial consumers, we empower individuals to guard themselves against scammers and fraudsters,” said Puyat.
BSP Monetary Board member Jose Querubin, who represented BSP Governor and FSF chairman Eli Remolona Jr. at the launch, said: “The objective is simple but clear – to enable Filipinos to confidently say ‘I am a smart financial consumer.’ A Filipino who knows the rights, risks and options that are available.”
BSP Deputy Governor Chuchi Fonacier, alternate to Governor Remolona as FSF chair, said: “We are proud to support the refreshed PYM campaign—now sharper, more digital, and more relevant than ever. It unites our efforts to educate, empower and protect every Filipino.”
Since its introduction in 2013, the PYM campaign has broadened its scope to address new fraud risks, leveraging tools such as the Financial Products and Services Consumer Protection Act (FCPA) and the Anti-Financial Account Scamming Act (AFASA).
It targets financially underserved Filipinos, including retirees and overseas Filipinos (OFs), by delivering information through new platforms.
SEC chair Francis Lim pledged full support for the PYM campaign, calling it “a signal of our mutual resolve to create a more secure financial environment where fraud finds no safe harbor.”
PDIC president Roberto Tan affirmed the PDIC’s commitment to educating Filipinos, saying “the first line of defense will always be a well-informed depositor or financial consumer.”
IC Commissioner Reynaldo Regalado committed to protecting Filipino consumers through digitally charged innovations as the country moves towards a “brighter financial future for all.”
Other officials who attended the launch included MB member Romeo Bernardo and BSP assistant governor Lyn Javier.
