Zenfro Corporation, an FMCG distribution company with an established presence in South GMA and Rizal covering both modern and general trade, grew its revenues by 85 percent compared to the previous year.
Year 2025 revenues are projected to again grow by double digits, reaching nine figures.This comes after MOHS Analytics, a fast-growing health care and wellness company, acquired 100 percent ownership of Zenfro Corporation and validates MOHS’s confidence in the distribution platform and encouraging further investments to increase its footprint.
Net income for 2024 increased by 130 percent. With new principals and better product mix, customers purchase more and transaction value is increased. On the cost side, improvements in operations through automation and better warehouse management reduced operational expenses.
“We are pleased with Zenfro’s growth not only in revenue but also in net income for 2024 and its trajectory is aligned with our long-term vision. Zenfro fits perfectly into MOHS strategy of vertically integrating its business to make health and wellness products affordable and accessible to more Filipinos,” says Michael B. Hortaleza, MOHS chief executive officer.
With the backing of MOHS, Zenfro has signed up major new principals for distributorship agreements. It signed up in January Zest-O Corporation, a leading local food and beverage company, to distribute Zest-O ready to drink juices, Choc-O chocolate drinks, Zest-O carbonated beverages and Quickchow instant noodles.
This follows the signing of Pepsi Cola Products Philippines Inc. during the second semester of 2024 and complements its existing distribution agreements with BEVI Beauty Elements Ventures Inc. and Federated Distributors Inc.
“New management initiatives, better operational control and visibility has led to distribution efficiency resulting in principal confidence awarding additional coverage areas and new channels,” said Ivor Poole, executive director and general manager of Zenfro.
“The financial results of Zenfro align with MOHS‘s projections as its parent company. Zenfro will contribute significantly to MOHS own financial performance moving forward even while MOHS further strengthens Zenfro with additional capital expenditures, and upgrades in technology and systems,” said MOHS senior vice president and group chief financial officer Dr. Kenji Asano Jr.
MOHS Analytics makes affordable health care and wellness available to all Filipinos through innovation, efficient vertical integration, and distribution and marketing expertise.
