The Social Housing Finance Corp. (SHFC), in partnership with the local government of Pulilan, Bulacan, launches the MOM’s Ville housing project under the Pambansang Pabahay para sa Pilipino (4PH) program on May 16, 2025 at the Bukid Government Center in Barangay Peñabatan. Led by SHFC president and chief executive Federico Laxa and Pulilan Mayor Maria Rosario Ochoa-Montejo, the event marked the start of President Ferdinand Marcos, Jr.’s flagship housing initiative in Pulilan, aimed at providing affordable, inclusive and resilient housing for residents, including low-income households.