The Tourism Promotions Board (TPB) and the Department of Tourism (DOT) with the Special Envoy for Trade and Investments Kathryna Yu-Pimentel and Special Envoy for Culture and Arts Karen Santos lead the Philippine delegation at the Arabian Travel Market (ATM) 2025 from April 28 to May 1, 2025 at the Dubai World Trade Centre. The delegation secured P1,180,101,832 in sales leads, setting a remarkable 233 percent increase from the previous year.