Businesses should adapt quickly to shifting consumer preferences to connect with future generations and thrive in a rapidly changing market.
The Franchise Asia Philippines Conference will feature a session titled “Consumer Outlook: Understanding Your Future Consumer” on April 24 at Function Room 5 of the SMX Convention Center in Manila.
The session aims to provide delegates with insights into navigating changing consumer behavior and scaling their business strategies to remain competitive.
Industry experts Dr. Dae Lee, founder of The Fourthwall, and Joaquin San Agustin, executive vice president for marketing of SM Supermalls, will discuss emerging consumer trends in the Philippines and ASEAN, the impact of shifting behaviors on the food, retail, and service sectors, strategies for staying relevant, and anticipating the needs of Gen Z and Gen Alpha consumers.
“This event gathers experts and franchise practitioners from here and abroad to share global best practices and discuss what’s in store for franchising in the country and across the globe,” said PFA President Joseph Tanbuntiong.
“It is also an excellent venue to meet and network with top industry names. So, if you want to stay ahead in franchising, this is the must-attend event of the year,” he said.
PFA chairman Chris Lim said conference topics would empower business owners to not only keep pace with changes but also to anticipate them.
“By anticipating needs and driving innovations, it enables us to lead with purpose and create lasting values for our business, built to stand the test of time,” Lim said.
The session will offer perspectives from industry experts, equipping attendees with insights and strategies to stay connected with evolving consumer needs and ensure business relevance in a fast-changing world.
