Filipinos are increasingly prioritizing their health and embracing healthy lifestyles, according to a study by AIA Philippines, formerly Philam Life and the domestic arm of AIA, the largest pan-Asian life insurer.
The AIA study reveals that Filipinos engage in daily physical activities two to three times a week. These include light workouts that are easy to integrate in their day, like walking (71 percent), doing household chores (48 percent), running or jogging (44 percent) or doing gardening or yard work (20 percent).
Fifteen percent also enjoy dancing, team sports and strength training for their fitness routines, the study says.
AIA Philippines disclosed the results of the study during the launch of “Rethink Healthy,” a health and wellness campaign that aims to change the way people view and approach health. Rethink Healthy champions a holistic and sustainable approach to well-being, making healthy living more inclusive and accessible.
The research spans over 1,000 Filipino respondents nationwide across Generations1 X, Y (millennials) and Z. Results show that Filipinos generally define “being healthy” as having a healthy body (52 percent), healthy mind (30 percent), healthy finances (12 percent) and a healthy environment (7 percent).
“Through these findings, we are now better informed on how we can help Filipinos build habits that foster healthier minds and bodies, build financial resilience, and promote sustainable practices — in ways that resonate with them so they will also feel seen, understood and supported in their unique wellness journeys,” said Melissa Henson, chief marketing officer of AIA Philippines.
Stuart Spencer, AIA Group chief marketing officer, said “Asia is getting wealthier but not healthier, and the rate of lifestyle diseases is rapidly accelerating.”
“Consumers in Asia believe that being healthy is too hard, too expensive and out of reach. Rethink Healthy is about changing attitudes, mindsets, and behaviors, and debunking preconceived notions of what healthy means for everyone. Our goal is to make well-being more attainable and encourage more people to live healthier, longer, better Lives,” he said.
