PLDT and its wireless unit, Smart Communications, Inc. (Smart), are strengthening their support for Filipino farmers through the Digital Farmers Program (DFP), an initiative in partnership with the Department of Agriculture – Agricultural Training Institute Region 10 (DA-ATI 10).
Since its launch in 2019, DFP has equipped farmers with digital tools and knowledge to improve productivity and livelihood opportunities. Among its beneficiaries is Wilmar Ompoc from Bukidnon, a former corporate employee who transitioned to farming in 2011.
Despite having no prior agricultural experience, Wilmar overcame early challenges through training and is now a successful producer of corn, vegetables, rice, coconut, and livestock. Through DFP, Wilmar discovered how technology can simplify farming tasks and enhance efficiency.
He also serves as president and technology trainer of the Sto. Niño Organic Rice Farmers Association (SNORFA) in Malaybalay City, Bukidnon, one of the farmer groups benefiting from the program. Recently, SNORFA received a FarmTech training kit from DA-ATI 10, PLDT, and Smart.
This all-in-one digital literacy package includes a tablet, smartphones, a pocket WiFi, a projector, a sound system, and DA-ATI-developed learning materials, helping farmer groups in remote areas maximize agricultural applications.
PLDT and Smart align their efforts with the government’s digitalization initiatives and contribute to the United Nations’ Sustainable Development Goals, particularly Goal No. 1 (No Poverty) and Goal No. 8 (Decent Work and Economic Growth).
