Century Properties Group’s first-home brand, PHirst, launched its second township project, Century PHirst Centrale Batulao, in Nasugbu, Batangas, on Feb. 15, 2024.
This marks a milestone for the company following the success of PHirst Centrale Hermosa in Bataan, which was launched in March 2022.
Marco Antonio, president and chief executive of Century Properties Group and vice chairman of PHirst, said the expansion aligns with the company’s long-term vision.
“The launch of Century PHirst Centrale Batulao represents another step forward in our mission to redefine first-home living in the Philippines. By developing integrated, well-planned communities, we are not just building homes, we are shaping dynamic environments where families and businesses can grow together. This township reflects our commitment to innovation, sustainability, and inclusive progress, ensuring that more Filipinos have access to a higher quality of life,” said Antonio.
PHirst president Ricky Celis said that with the launch of Century PHirst Centrale Batulao, “we are not only addressing the housing needs of Filipino families but also contributing to the growth of Batangas and the Southern Luzon region.”
“This township project will create more jobs, support the local economy, and offer affordable and mid-tier housing options, helping alleviate the country’s housing backlog,” he said.
Spanning 142 hectares along the Nasugbu-Tagaytay National Highway, Century PHirst Centrale Batulao is a mixed-use estate designed to integrate residential, commercial, institutional, and retail establishments.
The development follows the “15-minute city” concept, ensuring that everything residents need is within a short distance. The township is structured around three key pillars: Dwell, Create, and Thrive, offering a complete living experience.
The Dwell zone includes housing options in various gated villages catering to a range of market segments.
PHirst Park Homes Batulao and PHirst Impressions Batulao offer affordable house and lot packages for first-time homebuyers. PHirst Editions Butler, on the other hand is perfect for upper middle-income families, while the distinctive Commune Village provides homes open to both Filipino and foreign home-seekers.
Alongside the township launch, PHirst introduced its newest residential village – the 10-hectare PHirst Editions Batulao Vol. 2 West, the sequel project following on the success of PHirst Editions Batulao Vol. 1 introduced to the market in December 2022.
The new development features 496 homes designed to accommodate a wide range of family sizes.
The homes, with floor areas ranging from 54 square meters to 120 sq. m., are priced starting at P4.5 million.
