Ayala Land Premier (ALP), the luxury residential brand of developer Ayala Land Inc. (ALI), reported a record P4.7 billion in reservation sales in the first week of February 2025, reflecting the strength of demand for luxury residences.
ALI said in a statement demand for high- end projects remained strong as affluent buyers continue to purchase premium, master-planned communities projects in urban and high-growth areas.
ALI said ALP’s one-day Chinese New Year open house, which featured the newly-launched Enara in Nuvali and other developments, generated P2 billion in reservation sales.
The launch of Virendo in Davao also contributed P2.7 billion in reservation sales.
ALP president Mike Jugo attributed the strong sales to buyer trust in the Ayala Land Premier brand.
“This demand indicates the strength of the luxury residential market and reflects our buyers’ trust in the Ayala Land Premier brand. Clients are investing in distinct, well-planned communities at premium locations that create enduring value as investments or homes for their families,” Jugo said.
Enara, ALP’s newest neighborhood in Nuvali, has become a highly sought-after development. The 53.1-hectare estate, with elevations ranging from 290 to 337 meters above sea level, offers views of Tagaytay Ridge, Mt. Makiling and Laguna de Bay.
Nearly half of the development is open space, and its low-density design reflects the growing demand for large, exclusive properties in the south Metro Manila growth corridor.
Virendo, ALP’s first horizontal residential project in Mindanao, also offers the same luxury. Located in Toril, Davao, the 37.4-hectare development features just 150 residential lots ranging from 450 to 1,800 square meters.
With a low density of only five lots per hectare, Virendo promises privacy, exclusivity and panoramic views of the Apo-Talomo Mountain Range and Davao Gulf.
The project is slated for turnover in the second quarter of 2029.
“The success of Enara and Virendo also highlights the strong and growing preference for horizontal developments—buyers want more space, privacy, and are looking for a deeper connection with nature,” ALI said.
ALI earlier said it would continue to focus on high-end residential projects over the near term period due to persisting weak demand for affordable and middle-income housing projects.
