Land Bank of the Philippines said it inaugurated a ‘phygital’ branch in Cagayan De Oro City, highlighting it commitment to delivering a more modern, convenient and delightful customer experience.
The LandBank Masterson Phygital Branch features a refreshed look and a blend of high-touch and high-tech banking that provide an efficient fusion of physical and digital services to clients.
LandBank president and chief executive Lynette Ortiz led the inauguration of the branch located at the Misamis Oriental Corporate Center, Block 62, Lot 1, Xavier Estates Commercial Area, Masterson Avenue, Upper Balulang, Cagayan de Oro City on Dec. 12, 2024.
“The LandBank Masterson Phygital Branch blends the warmth and reliability of traditional banking with the agility and convenience of digital innovation. This inauguration is in step with reimagining the LandBank banking experience, ensuring that financial services are more accessible and aligned with the evolving needs of our customers,” said Ortiz.
The LandBank Masterson Phygital Branch features self-service machines such as ATMs and cash deposit machines that allow clients to perform transactions quickly with options for card, cardless and biometric authentication.
The branch is also equipped with the LandBank Easy Access (LEA) system, which is an enhanced queuing management system that eliminates the need for filling out forms. It also has the LandBank Digital Online Banking System (DOBS) which streamlines account opening for a hassle-free start to financial management.
The phygital branch also has an explore zone with meeting pods to provide clients with personalized assistance and opportunity to learn about the bank’s wide range of products and services tailored to meet their financial goals.
LandBank said it would soon launch two other phygital branches in Amlan, Negros Oriental and in Makati City.
The branch also complements the operations of eleven other LandBank branches and branch-lite units in Balingasag, Puerto, Gingoog, Velez, Capistrano, Limketkai, Carmen, CDO Centro, CDO Cogon, and El Salvador City, including the Claveria Agri-Hub.
